WorkingMarketing
Marketing
Grok Bot · Dots
Drafts the week's posts and newsletter, then reports results.
Rule · Publishes after your OK
Brand kit · v1 · October 2026
FromAItoBusiness brand kit
One founder directing a crew of AI agents from a calm desk. The brand sells control, not magic: deep ink, warm paper and one signal colour that always means “move forward”.
Logo
The mark is a spark (AI) travelling along the signal arrow into a solid block (the business). The wordmark repeats the arrow between “From AI” and “to Business”. Keep clear space equal to the mark's height on every side.
FromAI to Business
FromAI to Business
Download: mark (SVG)
Colour
Ink
#0e1119 · oklch(17% 0.02 262)
Page background
Panel
#161a24 · oklch(21.5% 0.024 262)
Cards on ink
Paper
#faf7f0 · oklch(97% 0.012 85)
The one highlighted block per screen
Signal
#f26a2e · oklch(71% 0.19 45)
Actions, progress, the arrow
Marketing
#3cc6c9 · oklch(76% 0.12 190)
Marketing track
Sales
#a88af0 · oklch(72% 0.14 295)
Sales track
Accounting
#b9dc4f · oklch(84% 0.16 125)
Accounting track
Signal orange is used once or twice per screen: the primary button and the word that carries the promise. Track colours only label marketing, sales and accounting. No vendor colours or logos appear in the brand.
Type
Display · Bricolage Grotesque
Staffed by AI.
Headlines, numbers, the wordmark. 700–800, tight tracking.
Text · Instrument Sans
Your Sales Bot researched 50 leads overnight and drafted 12 emails for you to approve.
Body, lessons, buttons and forms. 400–600.
System · JetBrains Mono
STATUS: WAITING FOR YOUR OK
Agent labels, statuses, module numbers. Small and quiet.
Voice
Plain, confident, operator-like. Short sentences and concrete outcomes. We talk to one person, “you”, and the human always makes the call.
Say · Publish your first week of posts.
Revolutionize your content strategy.
Say · Your Sales Bot drafts. You approve.
Fully autonomous AI sales machine.
Say · Set up in an afternoon.
10x your business overnight.
Components
The agent card is the brand's signature: a role, the tool doing it, a live status and the rule for when it asks you first.
WorkingSales
Sales
Grok Bot · Duet
Researches leads, drafts outreach and keeps the CRM current.
Rule · Sends only what you approve
WorkingAccounting
Accounting
Cowork · Grok Bot
Turns receipts into books and flags unpaid invoices.
Rule · Never moves money
Primary actionSecondaryText linkMarketingSalesAccounting