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Exercise 1

Start Your Validated Offer Doc With a Market Scan

About 40 min

Your task

You'll run a Deep Research pass that tries to kill your idea, verify the key numbers, and build a bottom-up market estimate. At the end you'll have Part 1 of your Validated Offer Doc: a competitor table, a market estimate and a ranked list of risky assumptions to test in interviews.

Time
40 minutes
You'll need
A deep research tool (Gemini Deep Research works on any Google plan), Google Docs, your business idea or the Groomer Books sample
Builds on
Lesson 1

Warm-up

Check yourself

Which research question is most likely to give you an honest picture?

Coaching clients

This course comes with private coaching.

Private coaching with David opens every course here, with a syllabus built around your business. Already a client? Sign in with the email you paid with.