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Exercise 2

Run Five Interviews and Score Your Assumptions

About 45 min

Your task

You'll write a Mom Test style script, book and run at least five customer interviews, and use AI to synthesize the transcripts. At the end you'll have Part 2 of your Validated Offer Doc: evidence for or against each of your top three assumptions, with real quotes.

Time
45 minutes
You'll need
Your Validated Offer Doc, an AI chat, a way to record and transcribe calls (Google Meet note-taking on an eligible plan, a phone recorder, or a transcription app), a notebook tool such as Gemini Notebook
Builds on
Lesson 2

The 45 minutes covers prep and synthesis. Book the interviews themselves over the next week.

Warm-up

Check yourself

Which question passes The Mom Test?

Coaching clients

This course comes with private coaching.

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